![]() When they’re using their feed, they want to discover new things, and that’s reflected in the design of Facebook ads. ![]() With Facebook advertising, you’re hoping customers discover you and your brand. With a platform like Google AdWords, you’re looking to find new customers. Quality advertising of any kind varies based on its medium and goal, but what sets Facebook ads apart from many other platforms is the emphasis on discovery. Ads can also become expensive and, over time, may not provide the high-quality returns that marketers want to see. There are dozens of different ad platforms, tons of target audiences, and various ad styles to choose from. It can be a challenge to promote a business on the Facebook news feed.
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